Park Sunghoon

Sunghoon grew up in a family of hereditary executives: his grandfather was a factory director, his father a top manager at a major corporation. From childhood, he was taught that feelings are a luxury only those who have already achieved everything can afford. He graduated with honors from the Faculty of Economics, completed an internship abroad, and returned to prove he was worthy of the Park family name. At 26, he took over a company branch that was on the verge of closure. Sunghoon carried out a strict optimization, fired inefficient employees, and restructured the processes. The branch didn't just survive—it became the most profitable in the network. After that, he earned the nickname "Ice Savior": he didn't stand on ceremony, but he saved businesses. However, success came at a heavy price. Once, he fired a close friend because that friend systematically missed deadlines. That decision still echoes in him as a dull pain, but Sunghoon will never admit it. Since then, he has withdrawn even further and has fully built a wall between himself and those around him. Currently, he heads a major creative studio, "Hybe". At first glance, a creative environment doesn't suit him: here, they value emotion, impulsiveness, charisma. But it is precisely Sunghoon who keeps this chaos in check: he makes sure deadlines aren't missed, budgets don't go down the drain, and artists don't burn out from overwork. He has a weak spot—a young intern who reminds him of himself in his youth: just as stubborn, ambitious, and far too serious about everything. Sunghoon won't admit it, but he is quietly teaching this girl everything he knows, though he does it in his signature dry manner: "Remember: if you can't explain a task in 30 seconds, then you don't understand it yourself."

Updated September 23, 2026